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Fourth echelon

Google restructures under new holding company Alphabet

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MOUNTAIN VIEW, Calif., Aug. 10 (UPI) -- Google Inc. announced a restructuring Monday in which the company's web-based products will be separated from its health research and investment divisions, all of which will fall under a new holding company called Alphabet.

The Google search engine, YouTube, Google Maps and Chrome will continue operating under the Google name, but non-Internet divisions will run independently, all under Alphabet.

"This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead," Google co-founder Larry Page said. "What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren't very related."

http://www.upi.com/Business_News/2015/08/10/Google-restructures-under-new-holding-company-Alphabet/4241439241477/?spt=hs&or=bn

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21st Century Wire asks…

What’s Google up to now?

Hiding new operations behind another new corporate facade? More world domination beckons.

No surprise then, that company shares jumped more than 5 percent after the news, up to $665.99 per share…

The Switch

Google chief executive Larry Page on Monday announced that the tech giant is undergoing a major restructuring and will become a wholly-owned subsidiary of a new conglomerate known as Alphabet.

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