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DarkKnightNomeD

China's CCTV launches global 'soft power' media network to extend influence

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 DarkKnightNomeD    1,888

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China's CCTV launches global 'soft power' media network to extend influence

http://www.channelnewsasia.com/news/asiapacific/china-s-cctv-launches-global-soft-power-media-network-to-exten/3405106.html

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China has been extending its global influence with "soft power" tactics such as launching new English language media and auditioning international public relations firms to tailor its branding strategy.

President Xi Jinping said in February state media must tell China's story to the world better and become internationally influential, adding that onshore portals must follow the party line and promote "positive propaganda as the main theme".

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