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five4ty7am

Brewer Replaces Athletes' Missing Teeth With Implants That Double as Bottle Openers

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Call it branded oral surgery.

In a ridiculous, hilarious and, yes, very real campaign from Ogilvy Argentina, Salta beer has designed tooth implants for the country's rugby players who have lost teeth in games. And very special implants they are—they function as bottle openers.

http://www.adweek.com/adfreak/brewer-replaces-athletes-missing-teeth-implants-double-bottle-openers-164384

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