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Ever Dream This Man? Thousands have...

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In January 2006 in New York, the patient of a well-known psychiatrist draws the face of a man that has been repeatedly appearing in her dreams. In more than one occasion that man has given her advice on her private life. The woman swears she has never met the man in her life.

That portrait lies forgotten on the psychiatrist's desk for a few days until one day another patient recognizes that face and says that the man has often visited him in his dreams. He also claims he has never seen that man in his waking life.

The psychiatrist decides to send the portrait to some of his colleagues that have patients with recurrent dreams. Within a few months, four patients recognize the man as a frequent presence in their own dreams. All the patients refer to him as THIS MAN.

From January 2006 until today, at least 2000 people have claimed they have seen this man in their dreams, in many cities all over the world: Los Angeles, Berlin, Sao Paulo, Tehran, Beijing, Rome, Barcelona, Stockholm, Paris, New Dehli, Moskow etc. 

At the moment there is no ascertained relation or common trait among the people that have dreamed of seeing this man. Moreover, no living man has ever been recognized as resembling the man of the portrait by the people who have seen this man in their dreams. 

The aim of this website is:
- to help those who have seen this man in their dreams and to foster communication among them;
- to understand who this man is and why he appears in an apparently pattern-less array of situations in the dreams of such diverse human subjects. 


The truth behind "This Man" is that the original photofit – and the online database of supposed dreams people have had about him, thisman.org – is the brainchild of sociologist and marketer Andrea Natella. Andrea runs a company called Guerriglia Marketing, which – according to this Knowyourmeme post – specialises in "subversive hoaxes" and creates, in the grand European tradition of groups like the Situationists, "weird art projects exploring pornography, politics, advertising" and creepy dream dudes who don't exist. He's also the person we interviewed for a story about his own hoax.

Essentially, yes: what has happened here is we have walked up to the hoaxer, said, "Hiya, could you very immediately hoax us," and then they rubbed their little hoax-y hands with glee and said: yes. A goof has happened. We have goofed.

Thing is, This Man properly looks like the kind of dude you might see in a dream. You know: he's got a suede jacket on that smells distantly of cigarettes. His car is old and maroon. His voice is like a violin going backwards. He pats you on the back and you feel warm and nostalgic. You wake up with an erection you can't explain. Is it possible that seeing This Man can make you dream about This Man? Is the This Man story a self-fulfilling prophecy, priming people to dream what they've never dreamed before? Kind of like Inception but with memes? These are questions we cannot answer, because we don't dare talk to anyone about it in case we get hoaxed again.

Anyway: whoops.


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